The high expectations of today’s audiences are driving up content quality. Listener interests, rather than technical constraints, now dictate the nature of content being produced. Looking at these trends as a whole, broadcasters are seeking more flexible outside broadcasting (OB) solutions capable of supporting enriched content creation. Software as a service (SaaS) applications are becoming increasingly popular because they bring a high ease of use while reducing overall costs. Here are five other good reasons for using SaaS for OB.
1. Less money spent on equipment
Thanks to the SaaS model, there is no need to invest in costly equipment or infrastructure. In addition to enabling users to generate a broadcast-quality interview from any connected device, certain SaaS applications are available on a pay-as-you-go model that further reduces costs.
2. More time for content, less for setup
Accessible directly from a web browser and available after a few clicks, a SaaS application can eliminate the need for a technician to set up interviews. Because technical requirements are reduced to their minimum, journalist or producer staff have the freedom to focus on producing quality content instead of sweating over technical matters.
3. Upgrade or downgrade as needed
The best broadcasting SaaS applications give users the ability to extend the number of contributors to a program, adding and removing contributors with ease. This makes a SaaS OB application the perfect tool for radio stations’ editorial managers!
4. Maximum flexibility
Functions such as master control room (MCR) codec operation may be distributed to each studio or centralized according to the workflow habits of each radio station. Accessible from any connected browser on a local PC or a nomadic device, the simplified operation enabled by the SaaS model can allow the technical team to be more adaptable and agile.
5. Automatic synchronous update to the latest versions
A SaaS application for audio OB productions is a time-saver. Technical setup time is minimized because it is simply not needed anymore. Furthermore, certain SaaS applications dedicated to radio broadcasting provide automatic updates and allow users to benefit simultaneously from all the latest versions and options.
Conclusion
Broadcast professionals are looking for simple, reliable solutions that will help them to create enriched audio content. Where they previously needed a mobile studio, technicians, and expensive or bulky equipment, they now need only a laptop, the internet and a professional SaaS application in order to maintain broadcast quality, performance and continuity of service.
